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India’s food safety regulator, the Food Safety and Standards Authority of India (FSSAI), is planning to curb advertising and promotion of unhealthy food, not only inside school premises, but also in the vicinity of schools. This is part of the draft Food Safety and Standards (Safe and Wholesome Food for School Children) Regulations.

This step is being taken so that wholesome and nutritious food is promoted, and sale of HFSS food products is restricted in and around school premises, where children are without parental supervision.

Pawan Agarwal, CEO, FSSAI, said that it is has been proposed to impose curbs on advertising, promotion and endorsement of unhealthy food products in school premises, as well as within 50-metre radius of school surroundings.

The draft guidelines have identified chips, sugar-sweetened carbonated and non-carbonated beverages, samosa, french fries, and pizzas, among others, as HFSS foods who’s advertising is to be restricted.

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