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Pure Berry’s Blueberry Crush contains sugar, water, blueberry pulp, pectin IN 440, citric acid IN 330, permitted class II preservatives IN 224, natural like flavour and added permitted synthetic colour F03.
The product label does not even mention the exact amount of sugar contained in it, which is denying the right of the customer to know exactly what they are consuming. Most beverages sold in the markets contain high quantities of sugar which can be harmful for those with high sugar problems and lifestyle diseases.
The foodnetindia Safety rating for this product:-
foodnetindia safety rating: 1 (On a scale of 1 to 10 from very unsafe to very safe)
We assume that the 66% carbohydrates in the product are almost all from sugars. The high sugar content, synthetic food colour, unspecified “natural like” flavour, the lack of proper ingredients labelling, are all safety alarms.  Given the lack of disclosure, we are forced to give this the lowest safety rating.
foodnetindia wholesomeness rating: 2 (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
High sugar processed foods like this do not have any wholesomeness quotient.
Ingredients of concern in Pure Berry’s Blueberry Crush

  • Sugar
  • Permitted Synthetic Food Colours: INS 122,
  • Natural like flavour

This food product does not specify the amount and type of sugar used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Sugar is a carbohydrate found naturally in a host of different foods from lactose in milk to the fructose in fruit and honey. In fact, we need some sugar in our diets to supply ready energy to fuel our muscles and keep our brains active. The problem is that many processed foods have added sugar which supplies energy in the form of calories – and very little else. This means our body has to draw on the nutrients from the rest of our diet to process it and this can affect our health, including our immunity – leaving us more prone to bugs and colds. A high intake of sugar causes our blood sugar levels to shoot up, giving us that feel-good ‘high’ followed by a crashing slump which leaves us tired, irritable and craving more sugary foods. It’s a vicious cycle that may be contributing to our weight problems as well as health concerns like diabetes and heart disease.
Permitted Synthetic Food Colours: INS 122
F03 Carmoisine or In 122-Azorubine
It is a red food colour synthetic azo dye. Since it is an azo dye, it may elicit intolerance in people intolerant to salicylates. Additionally, it is a histamine liberator, and may intensify symptoms of asthma. In combination with benzoates, it is also implicated in hyperactivity in children.
Natural like flavour
This food product does not specify which flavours or flavouring substances have been used. The flavours should be specified as some of them have serious side effects and may not be suitable for infants, pregnant women or people who are allergic. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
By not specifying what these flavours and substances are, we are forced to consider what they are hiding and why would they be so reluctant to mention what they have used in the food product!
By this behaviour, these manufacturers expose people to possible allergens or toxins that could be avoided if consumers knew what they were.
Other ingredients that are in the product but not a major source of concern in our opinion are:

  • Blueberry pulp,
  • Pectin IN 440,
  • Citric acid IN 330,
  • Permitted class II preservatives IN 224

Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the product may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
Replies, if any, from the brand, will be published here ‘As is’

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