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Mia & j Vanilla Shortbread contains wheat flour 50%, butter, sugar, edible salt and vanilla.

Butter is a wholesome food addition, but this is not true when butter is combined with high added sugar, as this product contains 22.66 gm sugar in a 100 gm serving. Most people are consuming too much sugar from various sources. Therefore, even though a sugary product like ths may by itself be safe in small quantities, at foodnetindia we will give it a low rating. The rating reflects on prevalent consumption patterns and not on the product itself. It is the consumption pattern that makes it unsafe for most people.

The product mentions edible salt as an ingredient on the food label but does not specify the exact amount of it in the product. High sodium diets have been known to be the cause of high blood pressure, heart disease, etc. The recommended daily intake of salt is between 1-3 grams.

We also tend to favor products with less chemical additives like colors, flavours and preservatives. However, this must be balanced by the lower shelf life of such products and the poor storage and shelf conditions in most Indian shops and homes. These products tend to be more susceptible to mold and other kinds of damage.

The foodnetindia rating for this product :-

foodnetindia safety rating : 4 – (On a scale of 1 to 10 from very unsafe to very safe)

Mia & j Shortbread gets a lower safety rating because it is a sugary product and unknown salt content.

foodnetindia wholesomeness rating : 6- (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)

The product may be consumed as dessert in small quantities by healthy people as a part of an otherwise wholesome diet. This is not recommended for people with already high sugar in the diet or people who are at risk of lifestyle diseases and obesity. 

Ingredients of concern in mia & j Vanilla Shortbread

  • Sugar
  • Salt


This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.

Sugar is a carbohydrate found naturally in a host of different foods from lactose in milk to the fructose in fruit and honey. In fact, we need some sugar in our diets to supply ready energy to fuel our muscles and keep our brains active. The problem is that many processed foods have added sugar which supplies energy in the form of calories – and very little else. This means our body has to draw on the nutrients from the rest of our diet to process it and this can affect our health, including our immunity – leaving us more prone to bugs and colds. A high intake of sugar causes our blood sugar levels to shoot up, giving us that feel-good ‘high’ followed by a crashing slump which leaves us tired, irritable and craving more sugary foods. It’s a vicious cycle that may be contributing to our weight problems as well as health concerns like diabetes and heart disease.


High sodium diets have been known to be the cause of high blood pressure, heart disease, etc. The recommended daily intake of salt is between 1-3 grams.

Other ingredients that are in the product but not a major source of concern in our opinion are:

Wheat flour 50%,

Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

The ingredients list of the products may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.

Replies, if any, from the brand, will be published here ‘As is’

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