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Britannia Treat Jim Jam biscuits is a sandwich biscuit with a Jam-centred filling.
The product has a very high 33 gm sugar per 100 gm which is bad for diabetics and those trying to avoid lifestyle diseases.
The foodnetindia rating for this product:-
foodnetindia safety rating : 3 -(On a scale of 1 to 10 from very unsafe to very safe)
As a food containing  high sugar, Jim Jam biscuits are not suitable for kids when consumed  frequently,  as large amounts of sugar can trigger  childhood obesity.
foodnetindia wholesomeness rating: 3 – (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
This product cannot be a a meal replacement as it is high in sugar and has very little other wholesome nutritional value.
Ingredients of Concern in Britannia Treat Jim Jam
•    Edible vegetable oil
•    Sugar
•    Invert Syrup
•    Edible Common salt
•    Added flavours and nature identical flavouring substances(Vanilla, Butter and Mixed Fruit)
•    IN 122
Edible Vegetable Oil
This food product does not specify which edible vegetable oil has been used. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
Certain vegetable oils contain very large amounts of biologically active fats called Omega-6 polyunsaturated fatty acids, which could be harmful in excess. Excess polyunsaturated fats may react with oxygen and oxidised Omega-6 fats can damage body functions and perhaps even vital structures like DNA.
In addition, consumers need clear information about the type of vegetable oil used, so that they can take action to maintain a healthy  balance between Omega-3 and Omega-6 fatty acid consumption.
Britannia Treat Jim Jam contains 33 gm sugar in 100 gm serving. This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Invert Syrup
Inverted or invert sugar syrup is a mixture of glucose and fructose. It is used in several products such as honey, jam, golden syrup, etc. It is similar to high fructose corn syrup.
High Fructose Corn Syrup is increasingly being seen as a reason for the high incidence of metabolic diseases. It has negative metabolic effects at much smaller doses than sucrose.
Certain manufacturers do not mention the quantity of salt contained in their products. High sodium diets have been known to be the cause of high blood pressure, heart disease, etc. The recommended daily intake of salt is between 1-3 grams.
Added Flavour
This food product does not specify which flavours or flavouring substances have been used. The flavours should be specified as some of them have serious side effects and may not be suitable for infants, pregnant women or people who are allergic. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
By not specifying what these flavours and substances are, we are forced to consider what they are hiding and why would they be so reluctant to mention what they have used in the food product!
By this behaviour, these manufacturers expose people to possible allergens or toxins that could be avoided if consumers knew what they were.
Synthetic Azo Dye: Azorubine IN 122
Red food colour. Very soluble in water. Since it is an azo dye, it may elicit intolerance in people intolerant to salicylates. Additionally, it is a histamine liberator, and may intensify symptoms of asthma. In combination with benzoates, it is also implicated in hyperactivity in children.
Ingredients present in Britannia Jim Jam which are not a concern
•    Refined Wheat Flour
•    Dextrose
•    MaltoDextrin
•    Starch
•    Milk Solids
•    Fruit Products
•    IN 330
•    IN 500(ii) (sodium bicarbonate)
•    IN 503(ii) (ammonium bicarbonate)
•    IN 471 (mono and di glycerides of fatty acids)
•    IN 481(i) (sodium stearoyl lactylate)
•    Gelling Agent 440
•    IN 322 (lecithins)
•    IN 331(i)
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Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the products may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
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