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Milka Strawberry

Summary feedback
Milka Wonder Cake is a product of New Hope Food Industries Private Limited which makes cakes in bars and rolls.They have variants like Fruit Cake, Strawberry Cake, Pineapple Cake, Chocolate Cake, Orange Chocolate Cake, Orange Cake and Vanilla Cake.
We do not consider the product as safe because of the use of vegetable shortening or hydrogenated vegetable oils in the preparation of the cake, as it is a source of trans-fats which is the leading cause of heart disease.
While reviewing this product we note that the makers of this product have not added the nutrition label on the package and so we urge them to clearly mention the quantities of ingredients used and also the nutritional content on the package.
The foodnetindia rating for this product :-
foodnetindia safety rating: 3 – (On a scale of 1 to 10 from very unsafe to very safe)
Milka Wonder Strawberry Cake is made using vegetable shortening or hydrogenated vegetable oil known as a source of trans-fats which is also in the spotlight for being the leading cause of heart disease in the world.
In addition, the product has a lot of simple carbohydrates in the form of refined wheat flour andsugar. Not suitable for people at risk of metabolic syndrome.
foodnetindia wholesomeness rating: 3 – (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
Milka Wonder Strawberry Cake cannot be considered healthy and wholesome because of the use of hydrogenated vegetable oil and chemicals like preservatives, humectants, artificial flavours etc., to prolong its shelf life.
This product cannot be recommended for obese people, and those with lifestyle diseases due to the high sugar and vegetable shortening in it.
Ingredients of concern in Milka Wonder Strawberry Cake:

 Vegetable Shortening
Shortening is any fat that is solid at room temperature and used to make crumbly pastry and other food products. Shortening is used in pastries that should not be elastic, such as cake. Although butter is solid at room temperature and is frequently used in making pastry, the term “shortening” seldom refers to butter, but is more closely related to margarine.
Since the invention of hydrogenated vegetable oil in the early 20th century, “shortening” has come almost exclusively to mean hydrogenated vegetable oil.
Hydrogenated fats are a source of trans fatty acids or “transfats”, which are harmful to health. Transfats increase the likelihood of heart disease, stroke, cancer and many other ailments.
This food product does not specify which sugar has been used or its quantity. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Humectant IN 420
Sorbitols are derived from glucose, either obtained from berries of the Sorbus aucuparia tree or synthesised. They are used in confectionary, dried fruit, pastries, low calorie foods, pharmaceutical syrups and ophthalmic preparations and is the seventh most widely used preservative in cosmetics. Sorbitols are not permitted in foods for infants and young children, as they can cause gastric disturbance.  Four pieces of low-joule chewing gum can make a child seriously ill. Not recommended for diabetics or people with fructose intolerance.
Added Flavour (Strawberry)
This food product does not specify the exact chemical names of the flavours or flavouring substances that have been used. The flavours should be specified as some of them have serious side effects and may not be suitable for infants, pregnant women or people who are allergic. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
By not specifying what these flavours and substances are, we are forced to consider what they are hiding and why would they be so reluctant to mention what they have used in the food product!
Added synthetic food colour IN 122
Azorubine, carmoisine, Food Red 3, Azorubin S, Brillantcarmoisin O, Acid Red 14, or C.I. 14720 is a synthetic red food dye from the azo dye group. It usually comes as a disodium salt. It is a red to maroon powder. It is used for the purposes where the food is heat-treated after fermentation. It has E number E122.
In the EU azorubine is authorized for use in certain foods and beverages, such as cheeses, dried fruit, and some alcoholic beverages, and is permitted for use as an excipient in medications.
Azorubine has shown no evidence of mutagenic or carcinogenic properties and an acceptable daily intake (ADI) of 0–4 mg/kg was established in 1983 by the WHO.
Other ingredients that are in the product but not a major source of concern in our opinion are:

Disclaimer: The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the product may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
Replies, if any, from the brand, will be published here ‘As is’

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