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Summary feedback
Mapro foods located in Panchgani is a well known producer of jams, jellies and crushes.
It has a very high amount of sugar in it at 69 gm per 100 ml pack which is extremely high,  even if we account for the dilution with water before drinking it.
The foodnetindia Safety rating for this product:-
foodnetindia safety rating: 2 (On a scale of 1 to 10 from very unsafe to very safe)
We are disappointed with the high added sugar content in this product and also for the added flavours and synthetic food colours which could have been avoided and the product should have been a more natural product.
foodnetindia wholesomeness rating: 3 (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
The product does not have much going on for it in the nutrition department and cannot be a part of a healthy diet. We say that you should have  fresh fruit Instead!
Ingredients of concern in Mapro Strawberry Crush

Sugar
This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Sugar is a carbohydrate found naturally in a host of different foods from lactose in milk to the fructose in fruit and honey. In fact, we need some sugar in our diets to supply ready energy to fuel our muscles and keep our brains active. The problem is that many processed foods have added sugar which supplies energy in the form of calories – and very little else. This means our body has to draw on the nutrients from the rest of our diet to process it and this can affect our health, including our immunity – leaving us more prone to bugs and colds. A high intake of sugar causes our blood sugar levels to shoot up, giving us that feel-good ‘high’ followed by a crashing slump which leaves us tired, irritable and craving more sugary foods. It’s a vicious cycle that may be contributing to our weight problems as well as health concerns like diabetes and heart disease.
Permitted Synthetic Food Colours: INS 122, INS 124, INS 127
In 122-Azorubine
It is a red food colour synthetic azo dye. Since it is an azo dye, it may elicit intolerance in people intolerant to salicylates. Additionally, it is a histamine liberator, and may intensify symptoms of asthma. In combination with benzoates, it is also implicated in hyperactivity in children.
IN 124- Cochineal Red
It is a red food colour synthetic azo dye. Since it is an azo dye, it may elicit intolerance in people intolerant to salicylates. Additionally, it is a histamine liberator, and may intensify symptoms of asthma. In combination with benzoates, it is also implicated in hyperactivity in children.
IN 127-Erythrosine
Synthetic iodine-containing red dye. Few side effects in the concentrations used in foods. Increased hyperactivity has been reported in a few cases, as well as a possible connection with mutagenicity. Erythrosine causes an increased photosensitivity in people with sensitivity to sunlight. In high concentrations erythrosine interferes with iodine metabolism. However, these concentrations cannot be reached through the consumption of food.
Added flavours-natural and nature identical flavouring substance: Strawberry
This food product does not specify which flavours or flavouring substances have been used. The flavours should be specified as some of them have serious side effects and may not be suitable for infants, pregnant women or people who are allergic. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
By not specifying what these flavours and substances are, we are forced to consider what they are hiding and why would they be so reluctant to mention what they have used in the food product!
By this behaviour, these manufacturers expose people to possible allergens or toxins that could be avoided if consumers knew what they were.
Other ingredients that are in the product but not a major source of concern in our opinion are:

  • Strawberry Pulp (27%),
  • Water
  • Acidity Regulator: INS 330
  • Thickener: INS 440

Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

The ingredients list of the product may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.

Replies, if any, from the brand, will be published here ‘As is’