Pure_magic_ingredients pure-magic-chocolate-creme
 
 
 
 
 
Summary feedback
Britannia Pure Magic is a layered cookie with layers of chocolate between biscuits
It has a high amount of sugar in it at 37 gm per 100 gm pack  and as we have noticed people eating 100 to 200 grams at a sitting, it delivers an unacceptably high amount of sugar. High sugar consumption  is the stepping stone to almost  all lifestyle diseases.
The product contains hydrogenated veg fat which is  a source of trans fatty acids or “transfats”, which are harmful to health. Transfats increase the likelihood of heart disease, stroke, cancer and many other ailments.
The foodnetindia Safety rating for this product :-
foodnetindia safety rating: 2 (On a scale of 1 to 10 from very unsafe to very safe)
The high sugar and hydrogenated vegetable fats are a health risk.
foodnetindia wholesomeness rating: 3 (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
The product contains wholesome milk solids and cocoa solids but it has  a high sugar content and also uses harmful hydrogenated veg fats which contain toxic transfat.
Ingredients of concern in Britannia Pure Magic

Salt
Certain manufacturers do not mention the quantity of salt contained in their products. High sodium diets have been known to be the cause of high blood pressure, heart disease, etc. The recommended daily intake of salt is between 1-3 grams.
Sugar
This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Sugar is a carbohydrate found naturally in a host of different foods from lactose in milk to the fructose in fruit and honey. In fact, we need some sugar in our diets to supply ready energy to fuel our muscles and keep our brains active. The problem is that many processed foods have added sugar which supplies energy in the form of calories – and very little else. This means our body has to draw on the nutrients from the rest of our diet to process it and this can affect our health, including our immunity – leaving us more prone to bugs and colds. A high intake of sugar causes our blood sugar levels to shoot up, giving us that feel-good ‘high’ followed by a crashing slump which leaves us tired, irritable and craving more sugary foods. It’s a vicious cycle that may be contributing to our weight problems as well as health concerns like diabetes and heart disease.
Edible Vegetable Oil
This food product does not specify which edible vegetable oil has been used. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
Certain vegetable oils contain very large amounts of biologically active fats called Omega-6 polyunsaturated fatty acids, which could be harmful in excess. Excess polyunsaturated fats may react with oxygen and oxidised Omega-6 fats can damage body functions and perhaps even vital structures like DNA. In addition, consumers need clear information about the type of vegetable oil used, so that they can take action to maintain a healthy balance between Omega-3 and Omega-6 fatty acid consumption.
Hydrogenated Vegetable Fat
Partially Hydrogenated and Hydrogenated fats are a source of trans fatty acids or “transfat”, which are harmful to health. Transfat increase the likelihood of heart disease, stroke, cancer and many other ailments.
Transfat are toxic and some cities like New York have banned them from use in restaurants.
Transfat have been shown to consistently be associated, in an intake-dependent way, with risk of coronary heart disease, the leading cause of death. They may also be responsible for alzheimer’s disease, cancer, liver disease and many more ailments.
Added Flavours
This food product does not specify which flavours or flavouring substances have been used. The flavours should be specified as some of them have serious side effects and may not be suitable for infants, pregnant women or people who are allergic. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
By not specifying what these flavours and substances are, we are forced to consider what they are hiding and why would they be so reluctant to mention what they have used in the food product!
By this behaviour, these manufacturers expose people to possible allergens or toxins that could be avoided if consumers knew what they were.
Invert Syrup
Inverted or invert sugar syrup is a mixture of glucose and fructose. It is used in several products such as honey, jam, golden syrup, etc. It is similar to high fructose corn syrup.
High Fructose Corn Syrup is increasingly being seen as a reason for the high incidence of metabolic diseases. It has negative metabolic effects at much smaller doses than sucrose.
Permitted Natural and Synthetic food colours (150d, 124,133)
We believe that it is irresponsible for a brand to not write the chemical names and quantities of added flavouring substances or colours. In this case, the brand fails to mention the names or quantities of the colours added.
IN 150d
Caramel color is one of the oldest and most widely used food colorings, and is found in many commercially produced foods and beverages. Caramel color is widely approved for use in food globally but application and use level restrictions vary by country.
Side effects are manifested from the use of IN150c and IN150d, where intestinal problems may occur after ingestion of large amounts. Due to the complex nature of the mixtures, toxicology tests are still being carried out.
Caramel coloring may be derived from a variety of source products that are themselves common allergens. As such, persons with known sensitivities or allergies to food products are advised to avoid foods including generic caramel coloring or first determine the source for the caramel coloring before consuming the food.
Other ingredients that are in the product but not a major source of concern in our opinion are:

  • Refined Wheat Flour
  • Cocoa Solids (6%)
  • Plain Chocolate (4%)
  • (Contain Sugar, Cocoa Solids, Cocoa Butter and Soya Lecithin As An Emulsifier)
  • Cocoa Butter
  • Milk Solids
  • Raising Agents [500 (ii), 503(ii)]
  • Emulsifier (322)
  • Calcium Salt

Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the product may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
Replies, if any, from the brand, will be published here ‘As is’

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