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Summary feedback
Britannia Premium Bake Rusk is a popular tea time snack. People assume rusks are low in sugar but if you read the food label of this product, you will be surprised to know that it has a high amount of sugar at 24 gm per 100 gm serving size. This is high and very harmful for those with diabetes and lifestyle diseases and should be generally avoided or consumed in very small quantities.

The foodnetindia Safety rating for this product :-
foodnetindia safety rating: 3 (On a scale of 1 to 10 from very unsafe to very safe)
The sugar content in this snack is 24 gm per 100 gm of the product which is high and harmful for health of kids and adults alike and is strictly not recommended for diabetics and those who are obese.
foodnetindia wholesomeness rating: 3 (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
It contains a small amount of butter and milk solids which are good for health, however because of the high sugar content and generally starchy nature of the product, we have given it a low rating on the wholesomeness quotient.
Ingredients of concern in Britannia Premium Bake Rusk
Edible vegetable oil (Palm)
Invert Syrup,
This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Edible Vegetable Oil (Palm Oil)
Last year, the safety authority delivered a scientific report that current levels of glycerol-based process contaminants found in palm oil are a “potential health concern.” Animal studies have identified these contaminants, which are formed when vegetable oils are heated to high temperatures and then refined, as both genotoxic (damaging to DNA) and carcinogenic (causing cancer). Of all vegetable oils, palm oil was found to have the highest levels of these contaminants. At high levels of exposure, these contaminants are a health hazard for all age groups, the authority concluded, expressing particular concern for infants, toddlers and children under the age of 10.
Invert Syrup
Inverted or invert sugar syrup is a mixture of glucose and fructose. It is used in several products such as honey, jam, golden syrup, etc. It is similar to high fructose corn syrup.
High Fructose Corn Syrup is increasingly being seen as a reason for the high incidence of metabolic diseases. It has negative metabolic effects at much smaller doses than sucrose.
Other ingredients that are in the product but not a major source of concern in our opinion are:
Refined Wheat Flour (70%),
Invert Syrup,
Milk Solids,
Wheat Fibre
Improvers (1100,1104,300),
Spices (Cardamom Seeds & Its Oil-0.09%),
Emulsifier (471) And Antioxidant (300).

Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the product may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
Replies, if any, from the brand, will be published here ‘As is’