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Baskin Robbins’ premium ice-cream range of over 1000 flavours is one of the world’s most popular range of ice-creams.
The Mississippi Mud flavor is made of chocolate and chocolate fudge swirled with chocolate brownie pieces and a chocolate ribbon.
It contains a high 24.2 gm of sugar per 100 gm ice-cream which makes it unsuitable for diabetics and those with lifestyle diseases.
The foodnetindia rating for this product:-
foodnetindia safety rating : 3 – (On a scale of 1 to 10 from very unsafe to very safe)
This product contains vegetable fat and often brands tend to obscure the fact that they have used hydrogenated or partially hydrogenated vegetable oils by using the term “edible vegetable fat”.
Hydrogenated fats are a source of trans fatty acids or “trans-fats”, which are harmful to health. Trans-fats increase the likelihood of heart disease, stroke, cancer and many other ailments.
foodnetindia wholesomeness rating : 4 -(On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
Baskin Robbins Mississippi Mud is made from healthy and nutritional milk solids and cocoa solids but due to the high sugar and vegetable fat content it is harmful for health and should be avoided to maintain good health.
Ingredients in Baskin Robbins Mississippi Mud which are a concern
Frozen Dessert Layer;

Outer Layer;

  • Milk Chocolate – Sugar
  • Added Natural Vanilla Flavour

 Sugar
This food product contains 24.2 gm sugar which is high and detrimental for health. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose.  We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Liquid Glucose
Glucose syrup, also known as confectioner’s glucose, is a syrup made from the hydrolisis of starch. Glucose is a sugar.
Excessive sugar consumption is linked to a wide variety of metabolic diseases.
Edible Vegetable fat
Often brands tend to obscure the fact that they have used hydrogenated or partially hydrogenated vegetable oils by using the term “edible vegetable fat”.  Hydrogenated fats are a source of trans fatty acids or “transfats”, which are harmful to health. Transfats increase the likelihood of heart disease, stroke, cancer and many other ailments.
This food product does not specify which edible vegetable fat has been used. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
A vegetable oil is a triglyceride extracted from a plant. Such oils have been part of human culture for millennia. The term “vegetable oil” can be narrowly defined as referring only to plant oils that are liquid at room temperature, or broadly defined without regard to a substance’s state of matter at a given temperature. For this reason, vegetable oils that are solid at room temperature are sometimes called vegetable fats.
Added Flavour
 This food product does not specify which flavours or flavouring substances have been used. The flavours should be specified as some of them have serious side effects and may not be suitable for infants, pregnant women or people who are allergic. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
By not specifying what these flavours and substances are, we are forced to consider what they are hiding and why would they be so reluctant to mention what they have used in the food product!
By this behaviour, these manufacturers expose people to possible allergens or toxins that could be avoided if consumers knew what they were.
Ingredients present in Baskin Robbins Mississippi Mud which are not a concern
Frozen Dessert Layer;

  • Water
  • Milk Solids
  • Cocoa Solids
  • Chocolate Ribbon – Cocoa Powder, Stabilizers (IN 440), Modified Starch
  • Fudge Brownie Cake Pieces – Water Wheat Flour, Butter, Cocoa Solids, Baking Powder
  • Stabilizers – IN 461, IN 412, IN 407
  • Emulsifier – IN 471
  • IN 150c

Outer Layer;

  • Milk Chocolate – Cocoa Butter, Milk Solids, Cocoa Solids, IN 322

Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
Replies by the brand, if any, will be published here as is
 

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