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Summary feedback
Britannia Vita Rich Slice bread is made of Refined wheat flour and is thus high in simple carbohydrates with very little of the bran. A 100 gram serving, according to its label, has about 65 grams of macro nutrients and fibre. So, we assume that the balance 35 grams is water.
The bread contains 51 gm of simple carbohydrates per 100 gm serving. This will be a high glycemic load for most people and we encourage low consumption of this food, not exceeding about 30% of the calories from your meal, which should also contain adequate additional vegetables, protein, complex carbohydrates and healthy fats.
People who are overweight and with lifestyle diseases should avoid heavy consumption of this simple carbohydrate heavy product as eating it daily and in large portion can cause obesity which is the stepping stone for lifestyle diseases.
The foodnetindia rating for this product :-
foodnetindia safety rating : 3 – (On a scale of 1 to 10 from very unsafe to very safe)
The product has been given a lower rating because of the high simple carb content and the fact that most people in India who consume it do not restrict it to 30% or less of their meal. The resultant high glycemic load reduces overall safety of the meal for most people. In addition, unlike a simple wheat flour chapathi, this product contains several additives that we can do without.
foodnetindia wholesomeness rating : 4 – (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
The product is acceptable as a part of an otherwise wholesome meal which has sufficient macro and micro nutrient diversity. However, as bread tends to be consumed in India in large quantities and is a major part of the meal, its high simple carb content and lack of nutrient diversity makes it unwholesome.
Ingredients in Britannia Vitarich Slice which are a concern
• Sugar
Edible Common Salt
Sugar
Britannia Vita Rich Slice contains 3.5 gm sugar in 100 gm serving. This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose. We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Salt
Certain manufacturers do not mention the quantity of salt contained in their products. High sodium diets have been known to be the cause of high blood pressure, heart disease, etc. The recommended daily intake of salt is between 1-3 grams.
Excessive sugar consumption is linked to a wide variety of metabolic diseases
Ingredients present in Britannia Vitarich Slice which are not a concern
• Refined Wheat Flour
• Yeast
• Edible Vegetable Oils (Palm)
• Soya Flour
• Emulsifier Blend: IN 471, IN 481(i)
• Acidity Regulator: IN 260
• Vitamins
• Antioxidant: IN 300
• Class II Preservative: IN 282
• Flour Treatment Agent: IN 510
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Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the products may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
Replies, if any, from the brand, will be published here ‘As is’

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