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WIBS (Western India’s Bakers Association) bread is the leading bread brand in Mumbai.
WIBS Browny bread is made of wheat flour, and is thus high in carbohydrates. A 100 gram serving, according to its label, has about 69 grams of macro nutrients and fibre. So, we assume that the balance 31 grams is water.
The bread contains 48 gm of simple carbohydrates per 100 gm serving (adjusting for water, it is 70% carbohydrate). This will be a high glycemic load for most people and we encourage low consumption of this food, not exceeding about 30% of the calories from your meal, which should contain adequate additional vegetables, protein, complex carbohydrates and healthy fats.
People who are overweight and with lifestyle diseases should avoid heavy consumption of this simple carbohydrate heavy product as eating it daily and in large portion can cause obesity which is the stepping stone for lifestyle diseases.
Summary feedback
The foodnetindia rating for this product :-
foodnetindia safety rating : 6 – (On a scale of 1 to 10 from very unsafe to very safe)
The product has been given a lower rating because of the high carb content and the fact that most people in India who consume it do not restrict it to 30% or less of their meal. The resultant high glycemic load reduces overall safety of the meal for most people.  In addition, unlike a simple wheat flour chapathi, this product contains several additives that we can do without.
foodnetindia wholesomeness rating : 3 – (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
The product is acceptable as a part of an otherwise wholesome meal with sufficient macro and micro nutrient diversity. However, as bread tends to be consumed in India in large quantities and is a major part of the meal, its high  simple carb content and lack of nutrient diversity makes it unwholesome.
Ingredients in Wibs Browny Wholemeal Bread which are a concern
•    Wheat Gluten
•    Iodised Salt
•    Vegetable oils
•    IN 412
Wheat Gluten
some part of  the population is gluten intolerant, either because they suffer from Celiac disease (1% of the population) or gluten sensitivity, which is quite common. Many people who suffer from gluten intolerance may be asymptomatic and may be unaware that they suffer from systemic and chronic inflammation due to their gluten intolerance.
Gluten intolerance has also been linked to autoimmune diseases, cancers, intestinal inflammation, degeneration of the intestinal lining and has even been linked to several mental illnesses (either as a cause or exacerbating factor) the most serious being cerebellar ataxia, a serious disease of the brain that involves an inability to coordinate balance, movements, problems talking, etc. Persons diagnosed with schizophrenia, autism, Alzheimer’s, etc., have been known to respond well to a gluten free diet.
Salt
Certain manufacturers do not mention the quantity of salt contained in their products. High sodium diets have been known to be the cause of high blood pressure, heart disease, etc. The recommended daily intake of salt is between 1-3 grams.
Vegetable Oils
This food product does not specify which edible vegetable oil has been used. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
Certain vegetable oils contain very large amounts of biologically active fats called Omega-6 polyunsaturated fatty acids, which could be harmful in excess. Excess polyunsaturated fats may react with oxygen and oxidised Omega-6 fats can damage body functions and perhaps even vital structures like DNA. In addition, consumers need clear information about the type of vegetable oil used, so that they can take action to maintain a healthy  balance between Omega-3 and Omega-6 fatty acid consumption.
In addition, some people may be allergic to specific oils. Food allergies can sometimes be life threatening.
Guar Gum- IN 412
A natural polysaccharide, produced from the guar shrub (Cyamopsis tetragonolobus) found in Pakistan and India.
Thickening agent, stabiliser and emulsifier.
No known side effects in the concentrations used, although high concentrations bring about flatulence and bloating, due to fermentation by the intestinal microflora (in the same way as all indigestible polysaccharides).
Ingredients present in Wibs Browny Wholemeal Bread which are not a concern
•    Whole Wheat Flour
•    Water
•    Wheat Flour
•    Soya Flour Yeast
•    IN 481
•    IN 280
•    IN 281
•    IN 510
•    IN 923
•    IN 365
•    IN 1100
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Disclaimer – The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
The ingredients list of the products may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
Replies, if any, from the brand, will be published here ‘As is’

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