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Amul is a popular Indian chocolate brand.
Milk chocolates are known to be highly sugary and low in cocoa content and this one doesn’t even mention the cocoa content on the nutrition label, which makes us really wonder whether they should be classified as ‘chocolate’ or ‘milk sweets’?
The sugar content in Amul Milk Chocolate is 40.1 gm per serving size of 100 gm, which is very high and not recommended for the obese and those with lifestyle diseases, kids should not eat this often and even then only in very small portions. Frequent and high consumption of sugar laden foods can cause childhood obesity and diabetes in kids.
The foodnetindia rating for this product :-
foodnetindia safety rating: 4 – (On a scale of 1 to 10 from very unsafe to very safe)
The manufacturer has not mentioned the milk solids, cocoa butter and cocoa solids quantity. Since it is being called a chocolate, consumers have the right to know how much of cocoa and milk solids is really in it.
The high sugar content in this product can be harmful if consumed frequently for the health of kids and adults alike. This must be consumed only in small quantities even by healthy people.
foodnetindia wholesomeness rating : 5 – (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
The high sugar content makes it a product which should be consumed very sparingly if one wants to avoid diabetes and weight related problems bringing along a host of lifestyle diseases later on in life.
Ingredients of concern in Amul Milk Chocolate

  • Sugar
  • Added Vanilla, cocoa and condensed milk flavours (Artificial flavoring substances)

It contains a high 40.1 gm sugar sugar per 100 gm pack. This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose. We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Sugar is a carbohydrate found naturally in a host of different foods from lactose in milk to the fructose in fruit and honey. In fact, we need some sugar in our diets to supply ready energy to fuel our muscles and keep our brains active. The problem is that many processed foods have added sugar which supplies energy in the form of calories – and very little else. This means our body has to draw on the nutrients from the rest of our diet to process it and this can affect our health, including our immunity – leaving us more prone to bugs and colds. A high intake of sugar causes our blood sugar levels to shoot up, giving us that feel-good ‘high’ followed by a crashing slump which leaves us tired, irritable and craving more sugary foods. It’s a vicious cycle that may be contributing to our weight problems as well as health concerns like diabetes and heart disease.
Added Vanilla, cocoa and condensed milk flavours (Artificial flavoring substances)
This product does not specify the chemical names of the flavours used and does not mention the quantity used either. While we understand that the legal labelling requirements allow this practice, we find it irresponsible that brands do not self disclose.  
Some people are allergic to some of these chemicals and others may want to avoid them. Consumers have a right to know and decide.
Other ingredients that are in the product but not a major source of concern in our opinion are:

  • Milk Solids
  • Cocoa Butter
  • Cocoa Solids
  • Permitted Emulsifiers: In 322, IN 471, IN 476
  • Acidity regulator IN 500(ii)

Disclaimer: The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information. foodnetindia encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
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