Chile is suing breakfast cereal brands Nestle and Kelloggs for using kids cartoon characters on their products in breach of anti-obesity law. It has banned manufacturers from putting children’s cartoon characters on products such as boxes of sugary breakfast cereals.
The Chile government’s National Consumer Service said it had filed a suit against the two brands and also Masterfoods, distributor of M&M chocolates, under June’s “Food Labelling Law.”
Chile passed the law on June 27 aiming to curb high levels of obesity. Chile authorities estimate that one in three children under six suffers from excessive weight. The law obliges manufacturers to add warnings to packets of food high in sugar, saturated fats and other fattening nutrients. It also outlawed the selling of snacks that include toys, such as “Kinder Surprise” chocolate eggs and McDonalds “Happy Meals.”