Britannia Nutri Choice has replaced other biscuits eaten at tea time in many Indian house-holds because of clever marketing that says it is made from whole grains and so is a good source of fibre.
The pack does mention that it contains 9 gm fibre per 100 gm, however 100 gm of the biscuits has 455 Kcal, 15 gm sugar and 19.6 gm fat.The foodnetindia rating for this product:-
foodnetindia safety rating: 4 – (On a scale of 1 to 10 from very unsafe to very safe)
A high simple carb and high sugar product like this is not safe when consumed in large quantities. A high simple starch and sugar meal may cause lifestyle diseases in adults. Even children must sparingly eat such starchy and sugary products.
One of the product ingredients is edible vegetable oil, it is not specified by the manufacturer which oil is used.
foodnetindia wholesomeness rating: 4 – (On a scale of 1 to 10 from very unbalanced nutrition profile to excellent nutrition profile)
This product does not have nutrient diversity. Very often, it is eaten as a meal replacement by people on the move but a high simple carb and high sugar product like this is not safe when consumed in this fashion and cannot be conidered as a meal replacement.
For healthy people, it is an acceptable addition in small quantities as a part of an otherwise wholesome diet. We do not recommend such starchy and sugary products for people with pre diabetes, diabetes, hypertension or other lifestyle diseases.
Edible Vegetable Oil
This food product does not specify which edible vegetable oil has been used. We believe that it is not responsible behaviour for a brand to avoid clearly stating what ingredients have been used.
Certain vegetable oils contain very large amounts of biologically active fats called Omega-6 polyunsaturated fatty acids, which could be harmful in excess. Excess polyunsaturated fats may react with oxygen and oxidised Omega-6 fats can damage body functions and perhaps even vital structures like DNA. In addition, consumers need clear information about the type of vegetable oil used, so that they can take action to maintain a healthy balance between Omega-3 and Omega-6 fatty acid consumption.
This food product does not specify which sugar has been used. This is important because different sugars have different metabolic effects. For example, Sucrose (Cane Sugar) is very different from Fructose (Fruit Sugar). Some foods use high fructose corn syrup which may be harmful in much lower quantities than sucrose. We believe that it is not responsible behaviour for a brand to not clearly state what ingredients have been used.
Glucose syrup, also known as confectioner’s glucose, is a syrup made from the hydrolisis of starch. Glucose is a sugar.
Sodium salt of sulphurous acid: IN 223
It is a white, non-stable powder, which reacts with oxygen to form sodium sulphate. In acidic conditions it forms sulphurous acid, which acts as a preservative. It is used as a preservative in some products and may be used as a bleaching agent. Due to its oxidising effect, it may reduce the vitamin content in products. It is reduced in the liver to harmless sulphate and excreted in the urine.
Ingredients present in Britannia Nutri Choice which are not a concern
• Refined Wheat Flour
• Whole Wheat Flour
• Wheat Bran
• Milk Solids
• Cereal Products
• IN 500(ii)
• IN 472(e)
• IN 471
• IN 481
• IN 503(ii)
• Malt Extract
• IN 322
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The ingredients list of the products may have changed since this page was published. Consumers are encouraged to read warnings, labels, ingredient lists, etc.
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