Research conducted by the University of North Carolina at Chapel Hill in the US, has concluded that no-fat or no-sugar, low-fat or reduced-salt labeling on food packaging may make consumers confident that they are buying healthy food before they make the purchase, but in reality these claims are far from the truth.
What food many consumers perceive to be healthy and nutritious are actually far from it, and are instead making us unhealthy. Products with labeling which read “reduced fat” or “no sugar” may just be as fatty and sugary as products that come with no such labels.
Lead investigator of the study Lindsey Smith Taillie said: “In many cases, foods containing low-sugar, low-fat or low-salt claims had a worse nutritional profile than those without claims.”
The study included more than 80 million food and beverage purchased from more than 40,000 households from 2008 to 2012. It also found that there was a connection between the socio-economic status and food purchases and the high-and middle-income level households were more likely to purchase food and beverages with low-content claims.